Concept shoot for NESO Jewellery
Concept & Art direction: Mika Michopoulou
This concept shoot aims to highlight the role of The Greek Foundation in shaping the public's impression and understanding of the greek urban scene and the importance of iconic buildings throughout Greece that host an intensely creative activity in their interiors.
The composition uses the publication as an important piece (block) of the overall structure / composition that incorporates building materials commonly found in greek buildings and iconic architectural structures.
Art Direction & Photography: Mika Michopoulou
Art Direction & Styling: Mika Michopoulou
Photography: Giannis Ampatziadis
Art direction & Photography: Mika Michopoulou
Concept Shoot for the brand Elia
Art Direction & Still Life Photography: Mika Michopoulou
Model: Jenny Beta
Roses are very rare during the winter but they unexpectedly appear like jewels under the winter sunlight in the gardens every now and then. Rose is a symbol of rebirth, blooming even in the heart of winter against all odds.
Art direction & Still Life Photography: Mika Michopoulou
An ode to cyclades. Objects from the museum’s permanent collection become the protagonists in sets that evoke memories and emotions of an eternal summer at the Cycladic islands.
This campaign introduces the most authentic sides of the Cycladic islands, their unique architecture elements, textures, culinary tradition and products, all under the bright grecian sunlight.
Concept & Art Direction: Mika Michopoulou
Concept shoot for Kimisoo
Concept & Art Direction: Mika Michopoulou
Azure blue waves crashing onto a sun-drenched beach…The taste of fresh urchin, under the dazzling sun…Seabirds chirping in the olive trees…a ripe tomato’s juice running down your chin...
In this project for 5 Premium Olive Oil, the essence of Greece's summer sights, tastes and sounds are encapsulated through 5 „portraits” : one for each of the olive oil categories offered by the company.
5 Premium Olive Oil is a new, premium quality series of Greek extra virgin olive oil. It’s an organic gourmet product of high quality, obtained directly from hand picked, sustainably grown and organic olives, with a spicy, intact flavor and superb color.
Concept, Art Direction & Styling: Mika Michopoulou
Concept & Art direction: Mika Michopoulou
Art direction, food styling & photography for Monakrivo Premium Extra Virgin Olive Oil
The sculpture like creations of Alchemia Soaps are inspired by Mother Earth, travel, sculpture and catharsis. Catharsis (greek: κάθαρσις, meaning “purification” or “cleansing” or “clarification”) refers to the purification of emotions, renewal and restoration.
With strong references from Alexander Calder’s sculptures and mobiles, the soaps, evolve into new shapes and forms and become something more; they are now sculptures. Each form is patiently created by hand, implying their gradual, organic, yet inevitable transformation due to everyday use.
Concept & Art direction: Mika Michopoulou