In this shoot for Elia, the brand’s authentic mediterranean character, becomes the ultimate protagonist. We aimed to highlight the importance of Elia’s rich background and greek heritage as an apparent differentiator from other brands. Another goal of ours was to educate Elia’s audience on the fact that EVOO, that is included in the cake mix box, is a precious, premium ingredient that’s used to create one of a kind culinary experiences.

Art Direction & Still Life Photography: Mika Michopoulou

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What Candice, the founder of Elia said about this project

" As a Mediterranean-inspired brand, finding a photographer who understood my vision of a more authentic side of Greece was of utmost importance.

The warm light, the nuances of organic components, the lifestyle, all very much embedded into the brand, Mika was the perfect creative to bring all of this to life beyond what I thought possible.

Mika takes great care to discuss every detail of your brand’s current needs and future goals, your customer profile and your personal desires. She never rushes the conversation, rather, you see her eyes light up, taking notes and silently creating a scene while chatting through your wishlist.

When Mika delivers the images, there are subtle details that she was able to capture from meaningless comments made during the collaboration - gentle nods that she truly cares to deliver the very best.

Creating concepts that truly tell a story, Mika has a way of expanding a brand’s universe with rich, heritage-driven moments that execute excellence on every touchpoint possible.

Having Mika on your side to expand your brand’s visual universe is a dream. Her compassion, product understanding and a desire to make magic is unparalleled! "

Candice Hunsinger | Founder of Elia